BSX Insight's go-to-market integrated branding campaign. The world’s first wearable prick-less lactate training device. Ready to change the way professional endurance athletes and coaches train — users included cyclists, runners and triathletes. BSX Athletics started with a bootstrap Kickstarter campaign, gained momentum at industry trade and grassroots events, and sold directly online to consumers with enough margin to open future retail channels. BXC provided a holistic approach: pricing, brand positioning, product design and packaging through e-commerce Web design.
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Product launch brochure
The BSXinsight wearable device retail & e-comm DTC packaging
Product user manuals
Action photography produced by BXC and shot by Nils Nilsen
Promos and pop for activations, events and event demos
