Naming, Packaging, Website, Identity, Kickstarter, App, Photoshoots, and tradeshow booth
BSX Insight endurance sports go to market system
BSX Insight's go-to-market integrated branding campaign. The world’s first wearable prick-less lactate training device. Ready to change the way professional endurance athletes and coaches train — users included cyclists, runners and triathletes. BSX Athletics started with a bootstrap Kickstarter campaign, gained momentum at industry trade and grassroots events, and sold directly online to consumers with enough margin to open future retail channels. BXC provided a holistic approach: pricing, brand positioning, product design and packaging through e-commerce Web design.
E-commerce Website Design
Product launch brochure
The BSXinsight wearable device retail & e-comm DTC packaging
Product user manuals
Action photography produced by BXC and shot by Nils Nilsen
Promos and pop for activations, events and event demos
Helping you bring big ideas to life. Brand Identity. Naming. Packaging. Design. Retail & Ecommerce Environments.