New brand launch for Endurance sports training tech for athletes and coaches.
BSX-Insight's go-to-market integrated branding campaign. BSXinsight is the world’s first prick-less lactate training device. This new wearable tech was ready to change the way professional endurance athletes and coaches train — users included cyclists, runners and triathletes. BSX Athletics started with a bootstrap Kickstarter campaign, gained momentum at industry trade and grassroots events, and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach: pricing, brand positioning, product design and packaging through e-commerce Web design.
E-commerce Website Design
Product launch brochure
The BSXinsight wearable device retail & e-comm DTC packaging
Product user manuals
Action photography produced by BXC and shot by Nils Nilsen
Promos and pop for activations, events and event demos
Call BXC for a bigger idea.
BXC helps entrepreneurs, athletes, personalities, and companies define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely and competitively at all touch points.