Game Branding System, Illustrations, logos and Packaging Design.
Cuponk is the deviant's brand of action and skill that Mom's won't approve of and can't deny. BXC created Hasbro's Cuponk key art, packaging design, brand DNA, taglines, copy decks, logos, support graphics and managed over 16 different illustrators and graphic designers. The project included defining a brand DNA kids wanted to discover. Hasbro wanted to push it to the edge of youth subculture, while maintaining mass appeal and without alienating parents or retailers. (Not beerpong for kids, just to be clear.) We produced over 14 uniquely illustrated skus including collector's editions for ComicCon. It became an instant phenomenon and the number one toy at birthday parties across the globe. Cuponk will represent the 2010's like Monster Balls and Garbage Pail Kids did to the 80's.
Merchandise Graphics Illustrations Concepts
Packaging Concepts Prototyping Engineering
Final Production Pre-press hand off Printer Direction
Vendor Management Sourcing Creative Direction
Global Packaging System for Hasbro's Cuponk.
Illustrator: Michael DeForge
Lucha Libre Cuponk
Illustrator: David Wong
Cuponk Spot TV Commercial
“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel.”
Derek Westen, Global Brand Manager - Hasbro
Call BXC for a bigger idea.
BXC helps entrepreneurs, athletes, personalities, and companies define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely and competitively at all touch points.