Felt Bikes is a Southern California premium race-bike designer and manufacturer. If you ride, you know. Recently acquired by Rossignol, Felt Bikes asked BXC to help initiate a global branding reboot effort with a preliminary go-to-market campaign, including refining and honing Felt's current look and feel and an updated brand positioning statement and DNA strategy. The new Felt logo and color palette were done through Rossignol's European team. This is a small portion of our go-to-market creative campaign presentation. Concepts are used to guide future creative that would be produced by Felt's California in-house marketing department. Call if you want to see the original first round pitch deck.
Campaign Theme and Sweeps CTA
Digital, Print Campaigns
Promo Swag Fonts Etc.
“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”