Anything for lift tickets.
Since 1924 Mountain High has been SoCal’s first local’s resort. Our task was to help tell the resort’s unique story with a fresh new look and be more inviting to families. Rad not radical. MTH is the oldest, closest and easiest snow destination in LA. It is diverse with all levels of riding, rich with history and where the LA locals POW. Snow before glow is our mantra. It’s not a fashion show, it’s family and friends skiing and snowboarding. Our inspiration is the rustic nature of the resort and environment. We renewed contract terms with Mr. Yeti and new theme "Legends Begin Here". Weather they’ll admit it or not most of SoCal’s snowboarder legend’s experienced snow for the very first time at MTH.
What we did for Mountain High.
Brand DNA Strategy
Logo Update
Look & Feel
Ad Campaign
Brochure/Map
E-mail & Banner Ads
Copy Writing
Tagline
Illustrations
Consumer Show Booth
POS Posters
Apparel Graphics
Since 1924, Mountain High has been SoCal’s closest winter recreation destination. Whether they’ll admit it or not, most of SoCal’s snowboarder legends experienced snow for the very first time at MTH. Our task was to help define a unique story that was inviting to families and core shredders. Rad, not radical. MTH is diverse, with all levels of riding, rich with history and where the core locals POW. We took our inspiration from the rustic surroundings of the resort and just told the truth. Local mountain resort. Big winter fun.
Mountain Site Map and Brochure
New Tagline, Updated Logos and Key Art graphics - Yeti illustrated by Josh Ariza
TV and video bumper animations and graphics
Retailer Site Sales Posters
Digital advertising social media banner ads
Consumer Ski/Snowboard trade show booth graphics
Resort environmental graphics and signage
Apparel graphics
Welcome logo wall and site signage (Hi Abby! I love you.)
BXC helps entrepreneurs, athletes, personalities, and companies define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely and competitively at all touch points.
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