Global multi-sport packaging system and snow/ski product seasonal graphics.
BXC worked with the Giro design team on their global retail packaging system for snow, mountain-biking and road-cycling products, including packaging helmets, goggles, gloves and shoes. Giro wanted the packaging to be equal to its design philosophy. The boxes are designed to maximize material yield, reduced toxic trash, recycle, increased assembly time, trim costs and performing on shelves. They ended up being kept by customer as long-term storage too.
BXC also created seasonal snow product graphics. We provided concept sketches, illustrations, decorative logos, patterns and color breaks for the snowboard helmet/goggle winter sports apparel line. Merchandised as a kit, so retailers could expect a fresh selection of technical outerwear accessories every season and encouraging people to ride smarter and safer.
Custom Illustrated fonts and product graphics
Seasonal Merchandised Product Surface Graphics
Call BXC for a bigger idea.
BXC helps entrepreneurs, athletes, personalities, and companies define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely and competitively at all touch points.