I am Drew Dougherty, Creative Director, Branding Strategists, Designer and founder of the design studio Branding By Context (BXC Inc). BXC is an independent Branding & Graphic Design consultancy. (Drew is BXC.)


+ Brand Strategy & Identity Expertise
+ Graphic Design & Content Creators
+ Founded in 2015 in Southern California
+ Bootstrapping Founder Friendly


Referred to as a creative mercenary and dumpster diving enthusiast, my 20+ year career includes working directly for lifestyle brands (Client Testimonials) who share my passion for inspiring ideas and products, and with the amazing entrepreneurs, athletes and rock stars who founded them.

An extremely hands-on strategist and creative collaborator; partnering with startup founders, global brands and ad agencies. Experienced in consumer products, youth, lifestyle, outdoors, tech, fashion, and action sports. Creating solutions for campaigns, e-commerce, brand identity guidelines, packaging, product catalogs, video, digital, events, retail, environments and 360 omni-channel-marketing everything.

I offer a unique perspective, unbridled enthusiasm and free surf lessons. ( I own a disturbing amount of surfboards.)

1+ 949.677.7324
Linkedin Profile/CV
Free Portfolio Download

Interested in product trade, equity or point sharing to reach your goal? Let's brainstorm. Messages without name, phone and project details go in the dumpster.