HAVE YOUR CAKE
& EAT IT TOO

BXC/nicelogo is the branding studio and home of Drew Dougherty — designer, creative director, and strategic architect of culture-shaping lifestyle brands. BXC helps consumer product brands, from startups to rock stars, go to market with confidence and personality inspiring customers, CEOs and sales teams.

"Before founding BXC, I was Global Creative Director at O’Neill of Santa Cruz and worked with top agencies like FCB, Innocean, DGWB, and Vitro. Since then, I’ve led creative for brands you likely have in your garage, fridge, or collectable toy box."

Global experience with small-town hustle. BXC specializes in 360° brand and product creative development. We deliver strategy, killer creative, and polished execution — minus the larger agency overhead.

Services: Naming • Logos • Identity • Packaging • Photography • Product Design • Copy Writing • Video • Ecommerce & Social

Aligned with AIGA & Graphic Artists Guild ethics. No spec or pitches. Free estimates. Equity-trade discounts for visionary startups.

BXC is proud to be a California small business. Based in Orange County at the crossroads of tech and outdoor culture, BXC celebrates 20 years of turning ambitious ideas into standout realities. Whether launching or leveling up, you can dream big with BXC.