Go-to-market campaign concepts for Felt / Rossignol.
Felt Bikes is a Southern California premium race-bike brand and manufacturer. If you ride, you know. Recently acquired by Rossignol, BXC was asked to help initiate a global re branding effort with a preliminary go-to-market campaign, including refining and honing their current look and feel. An updated, positioning DNA, logo and color pallet were done through Rossignol’s European team. This is a portion of our go-to-market creative campaign presentation. Concepts are used to guide actual final designs that would be produced by Felt’s California inhouse marketing department. If you want to see and hear more, reach out to us.
Our brand marketing process.
Define DNA Strategy Team & Endemic Interviews Retailer Interviews
Felt Bikes (Rossignol) global branding reboot concepts.
Branding Campaign Concepts, eCommerce Designs, DNA Strategy, Creative Themes.
Felt Bikes is a Southern California premium race-bike designer and manufacturer. If you ride, you know. Recently acquired by Rossignol, Felt Bikes asked BXC to help initiate a global branding reboot effort with a preliminary go-to-market campaign, including refining and honing Felt's current look and feel and an updated brand positioning statement and DNA strategy. The new Felt logo and color palette were done through Rossignol's European team. This is a small portion of our go-to-market creative campaign presentation. Concepts are used to guide future creative that would be produced by Felt's California in-house marketing department. If you want to see and hear more, reach out to us.
Campaign Theme and Sweeps CTA
Digital, Print Campaigns
Promo Swag Fonts Etc.
“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”
Doug Martin, Marketing Director - Felt Bikes
Call BXC for a bigger idea.
BXC helps entrepreneurs, athletes, personalities, and companies define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely and competitively at all touch points.