What people see, hear and think about a brand is shaped by the context in which they encounter it. Branding By Context (BXC) is a strategic branding, creative marketing, and advertising studio for sports, fashion, outdoors & consumer lifestyle products. Working with entrepreneurs, entertainers, athletes, influencers, and companies to refine their persona, champion their spirit, tune their voice, define their look, and help them grow and lead brands customers want to participate with. From your business-plan pitch deck, product design, name, logo, package, brochure, sell-in, trade show, website, demo video, retail POP, and campaign, through to event activation, customer unboxing and social media posts, we help you champion your competitive position and sell your products with passion and emotion. Nothing matters more than context.
Brand is much more than a name or a logo. Brand is everything, and everything is brand. We collaborate, share experiences, research, and discover to create a malleable strategy that can define a unique market position, inspire new ideas and lead growth.
We won't throw your baby out with the bath water. A clear, fresh and honest strategy, stronger voice, look & feel, and product direction will inspire your team, retailers and customers. A reboot challenges status quo, lifts spirits, energizes and leads business.
We get into the heads and hearts of your customers. We empathize and advocate their emotional needs and desires to make sure we tell your brand-inspired story in a truthful and compelling manner that matters most to them. Campaigns inspire people to create customers.
“BXC did a great job from original concepts thru actual production and deployment. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”
Dave Lester, Brand Manager - Quiksilver, USA
“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel.”
Derek Westen, Global Brand Manager - Hasbro
Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”
Doug Martin, Marketing Director - Felt Bikes