Let BXC help define your brand’s complex culture and unearth it’s unique story to resonate at all touch points, transcend popular media, inspire your people and holistically evolve. We can make old brands feel young and new brands look timeless.
We provide branding design services including Corporate Identity Guidelines, Brand Strategy, Advertising and Social Media Campaigns, Product Packaging and every asset in between. We're advocates for consumers and sales teams and will refine your story through a unique strategy process. We can turn logic into passion and help you connect and inspire your customers.
Since 2005, from Amsterdam to Hong Kong, we’ve worked with boot-strapping startups and global brand leaders. Our client’s have included; Nixon Watches, Callaway Golf, Patagonia Sportswear, Neil Pryde, Giro Helmets, O'Neill Europe, Felt Bikes, Hasbro Toys, Skunk2 Racing and rockstars; Kelly Slater, Lebron James and Jenifer Lopez.
In addition to our extensive active-outdoor lifestyle brand experience, BXC has worked with consumer technology, b2b, sports, motorsports, fashion, foods, beverages, spirits, health and wellness and nutritional supplements.

"Discover the Power of a Strong Brand Identity with Our Expert Team.
At BXC, we understand the importance of a strong brand identity in today's competitive market. Our experienced team of designers, strategists, and branding specialists are dedicated to helping businesses like yours create a distinctive and memorable brand that sets you apart from the competition. With years of experience in creating successful brand identities for clients across a wide range of industries, we are confident in our ability to bring your vision to life.
Our brand identity portfolio showcases a diverse range of projects, each designed to meet the unique needs and goals of our clients. From logos and visual identities to complete brand guidelines and style manuals, our portfolio highlights the depth and breadth of our expertise. Whether you are a start-up looking to establish your brand for the first time, or an established business looking to refresh your image, our team can help.
We use a comprehensive and strategic approach to brand development, ensuring that your brand identity is not only aesthetically pleasing, but also effective in communicating your message and capturing the essence of your business. Our focus on research, discovery, and strategy ensures that your brand is more than just a logo; it is a representation of your company's values, mission, and personality.

So, why wait? Take the first step towards a stronger brand identity today. Contact BXC and let us help you create a brand that will make a lasting impact."
Logos and brand identity are an integral part of any business and play a significant role in establishing the image and reputation of a company. A logo is a visual symbol that represents a company's brand, while a brand identity is the total visual experience a customer has with a company. Both logos and brand identity are critical components in building brand recognition and creating a lasting impression with customers.
The story of logos and brand identity dates back to the early days of commerce, when merchants and traders used simple symbols to identify their goods. As businesses grew and evolved, so did the use of logos and brand identity. The Industrial Revolution brought about mass production and standardized goods, making it necessary for companies to differentiate themselves with unique logos and branding. This marked the birth of modern branding and the beginning of the trend of using logos and brand identity to establish a company's image and reputation.
Throughout the 20th century, logos and brand identity continued to evolve, with the advent of new technologies and changes in marketing and advertising practices. The rise of television, for example, brought with it new opportunities for businesses to reach a wider audience and create more memorable logos and branding. The explosion of the digital age in the late 20th and early 21st centuries further accelerated the evolution of logos and brand identity, with the use of computer graphics and the internet making it easier for companies to create and distribute their logos and branding to a global audience.
Today, logos and brand identity are more important than ever before, with businesses relying on them to establish their image and reputation in an increasingly competitive and crowded marketplace. A strong logo and brand identity can help a company stand out from its competitors, build brand recognition, and create a lasting impression with customers. A well-designed logo and brand identity can also communicate a company's values, mission, and personality, establishing a deeper connection with customers and building trust and loyalty. The story of logos and brand identity is a story of evolution and adaptation, with businesses using logos and branding to establish their image and reputation in an ever-changing world. Whether you're a start-up or an established business, a strong logo and brand identity are essential components of success in today's competitive market.
Packaging is an important aspect for both Direct-to-Consumer (DTC) and retail businesses for several reasons:
Branding: Packaging is the first point of contact between a product and the customer, and it can be used to reinforce a company's branding and messaging. In DTC, packaging can be used to create a unique and memorable brand experience, helping to build brand recognition and loyalty. In retail, packaging can help to differentiate a product on the shelves, making it more appealing to customers and driving sales.
Protection: Packaging helps to protect products during transportation and storage, ensuring they arrive in good condition and are ready for use by the customer. This is especially important for products that are delicate or perishable.
Convenience: Packaging can make a product more convenient to use, with features such as resealable packaging, easy-open tabs, and built-in handles. These features can enhance the customer experience and increase customer satisfaction.

Marketing: Packaging can also be used as a marketing tool, with eye-catching designs, special promotions, and limited edition releases used to drive sales and generate buzz.
Sustainability: Packaging is also becoming increasingly important from a sustainability perspective, with customers and retailers alike demanding more environmentally-friendly options. In DTC, packaging can be used to differentiate a brand by promoting its sustainability credentials, while in retail, packaging can help to reduce waste and minimize the environmental impact of a product.
Packaging is important for both DTC and retail businesses as it can help to reinforce a brand's image, protect products, enhance the customer experience, drive sales, and support sustainability efforts.