Branding Strategy, Marketing Creative & Production

Zero to Hero.

Startup Branding & Go To Market Strategy for a new performance product.

BSXinsight is the world’s first prick-less lactate training device. This new wearable tech was ready to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, brand positioning, product design, packaging through ecommerce web design

What we produced for BSX Endurance.

Copy Writing


Final Production
Prepress hand off
Printer Direction

Vendor Management
Creative Direction

Go-to-market brand identity system and content - Product Launch

Ecommerce Website Design

BSX Insight wearable device retail product packaging

Original action photograhy produced by BXC and photographed by Nils Nilsen
Promos and pop for events and live demos

Let’s get your brand
firing on all cylinders.

Call for a better idea: 949.677.7324

We will respond to your request ASAP.
Or call 949-677-7324