Startup Branding & Go To Market Strategy for a new performance product.
BSXinsight is the world’s first prick-less lactate training device. This new wearable tech was ready to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, brand positioning, product design, packaging through ecommerce web design
What we produced for BSX Endurance.
Photography Illustrations Copy Writing
Packaging Prototyping Engineering
Final Production Prepress hand off Printer Direction
Vendor Management Sourcing Creative Direction
Go-to-market brand identity system and content - Product Launch