BRANDING BY CONTEXT (BXC).

American Sports Branding Agency and Graphic Design Studio.




• BXC is a Sports & Lifestyle Branding Agency.
• We help you strategize, design and go to market.
• We're a fun-size team & budget friendly.


Hi. I'm Drew Dougherty. I've spent my entire career working with brands that I am extremely passionate about. My career spans 4 years in lifestyle publishing, 10 in the advertising industry, 6 as the global creative director for the O'Neill brand, and the past 14, consulting and managing BXC. I also work for free product, pro discounts and bragging rights.

The BXC studio works with entrepreneurs, athletes, personalities, and companies to define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Since 2005 we have created 400 projects for over 100 clients (you may know a few). We bring brands and products to life through DNA, emotional narratives, positioning, graphic design and marketing strategies - no agency B.S.

Let me share with you my unique branding expertise, tremendously skilled partners and little black-book of industry collaborators, and let's get your brand firing on all cylinders.

Call me and say hello. I answer the phone too.
Drew Dougherty, 949-677-7324

We are members of CSBA (California Small Business Association)
and we follow the AIGA's Ethical Business Guidelines.

Per Project Perfection

Need a hand or two? Let's get to it.

We can estimate like a boss, but having a plan and your budget ready will give us both an advantage. BXC adheres to the ethical guidelines provided by the AIGA and Graphic Artists Guild. We provide portfolios/quotes at no cost and we'll be delighted to meet with you in person.


Some of the things we do: • Product, URL & Brand Naming
• Custom Logo Design & Trademarks
• Product & Industrial Design
• Consumer Product Packaging
• Sales Catalogs & Promotional Materials
• Retail, POP, Event & Tradeshow Environments
• eCommerce & CMS Development
• Photoshoots & Video
• Graphic Design, Copy Writing, Art Direction
• Print & Digital Campaigns
• Product and Apparel Graphics
• If it requires creative thinkers and wrists, we do that!

Flex our Studio Muscles

Monthly fee designed to fit your needs.

• Monthly retained fee & studio hours
• Reduced rate for retained time
• Hours set aside for your projects
• Simple, pre-planned schedule
• Limited roll-over for unused time
• More cost effective than a full-time staff
• Short-term month-to-month payment
• Super flexible. Just ask.

Includes: • Strategic Planning, Content & Product Development
• Brand DNA Strategy, Pitch Decks & Presentations
• Copy Writing
• Design & Web Development
• Graphic Design & Production
• Social Media Assets & Production
• Project Management
• Everything (planned within your budgeted agreement)
• Let's hear what you're thinking.

All-in Fractional CMO/ACD

A brand steward, partner and advocate, ala carte.

Hire yourself the ace-up-your-sleeve, a merciless mercenary, the secret weapon, or all of that with an executive-level Marketing Creative Director and Branding Strategist on the side. It's all here for the taking.


Includes: • Drew Dougherty, Executive Creative Director/CMO
• Performing as an Advising-Partner Consultant
• Executive level Stewardship & Mentor
• Supporting VP, CEO, CMO & in-house Marketing Teams
• Supportive ear and voice for new ideas and pitches
• Liaison to outside agencies, vendors & partners
• Hybrid Creative-Marketing expertise
• 20+ years of brand management and go-to-market experience
• Collaborative support & feedback
• Access my Black-Book of Industry Connections
• Provide strategic Planning and Creative Briefs
• Accessible (my personal cell number)
• Surf Lessons (I own a disturbing amount of surfboards)