BRANDING BY CONTEXT (BXC).

Lifestyle Branding Designers - Orange County, California.




• BXC is a lifestyle branding studio.
• We are a collaborative team of problem solvers.
• We work with entrepreneurs and global brands.


Hi. I'm Drew Dougherty. I've spent my entire career buying, using and working with brands that I am extremely passionate about. My career spans 4 years in lifestyle publishing, 10 in the advertising industry, 6 as the global creative director for the O'Neill brand, and the past 14, consulting and managing BXC. I also work for free product, pro discounts and bragging rights.

The BXC studio works with entrepreneurs, athletes, personalities, and companies to define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Since 2005 we have created 400 projects for over 100 clients (you may know a few). We bring brands and products to life through DNA, emotional narratives, positioning, graphic design and marketing strategies - no agency B.S.

Let me share with you my unique branding expertise, tremendously skilled partners and little black-book of industry collaborators, and let's get your brand firing on all cylinders.

Call me and say hello. I answer the phone too.
Drew Dougherty, 949-677-7324

BXC is a member of CSBA (California Small Business Association)
and we follow the AIGA's Ethical Business Guidelines.