Campaign & Branding refresh for Mountain High Resorts.
Brand DNA Strategy Logo Update Look & Feel
Ad Campaign Brochure/Map E-mail & Banner Ads
Copy Writing Tagline Illustrations
Consumer Show Booth POS Posters Apparel Graphics
Mountain High Winter Resorts Rebrand Campaign - Site Map Brochure
Support and Key Art graphics
Retailer Site Sales Posters
Digital advertising social media banner ads
Consumer Ski/Snowboard trade show booth graphics
Resort environmental graphics and signage
TV and video bumper animations and graphics
Welcome wall signage
Since 1924 Mountain High has been so-cal’s first local’s resort. Branding-by-Context is an experienced outdoors and action sports branding agency here in Southern California and we were born for this job. Our task was to help tell the resort’s unique story with a fresh new look and be more inviting to famlies. Rad not radical. MTH is the oldest, closest and easiest snow destination in LA. It is diverse with all levels of riding, rich with history and where the LA locals POW. This is where being true to yourself pays off in mountains of joy. Snow before glow is our mantra. It’s not a fashion show, it’s family and friends skiing and snowboarding. Our inspiration is the rustic nature of the resort and environment. We renewed contract terms with Mr. Yeti and tag-lined it up with "Legends Begin Here". Weather they’ll admit it or not most of SoCal’s snowboard legend’s experienced snow for the very first time at Mountain High.
FAQ: How much did it cost to have BXC create the graphics and digital templates?
HINT: It was cheaper than hiring one fulltime designer for a year.