Hi. I'm Drew.

Freelance Logo Designer, Illustrator, Typographer and Branding Expert.

Action Sports, Technology, Corporate, Retail, Restaurants, Hospitality, Fashion, Lifestyle Brands.


• Award Winning Logo Designer
• The most famous logo designer you've never heard of
• Illustrator, Designer, Art Director
• I work solo and with other designer as a team
• Over twenty years global brand experience
• I do a lot more then design your logo


Hi. I'm Drew Dougherty. My career spans 4 years in lifestyle publishing, 10 in the advertising industry, 6 as the global creative director for the O'Neill brand, and the past 14, consulting and managing BXC.

I work for entrepreneurs, athletes, personalities, and companies to define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with. Since 2005 as BXC, we have created 400 projects for over 100 clients (you may know a few). We bring brands and products to life through DNA, emotional narratives, positioning, graphic design and marketing strategies - no agency B.S.

Let me share with you my unique branding expertise, tremendously skilled partners and little black-book of industry collaborators, and let's get your brand firing on all cylinders.

Call me and say hello. I answer the phone too.
Drew Dougherty, 949-677-7324

I follow the AIGA's Ethical Business Guidelines.



100% custom and 100% original.
Make amazing first impressions.