Hi. I'm Drew.

Fractional CMO

Creative Marketing, Sports, Outdoors, Tech, Consumer Brands, Orange County, California

Strategize. Design. Sell.



‣ Fractional CMO and ECD.
‣ Consulting for several consumer product startups.
‣ Providing executive level stewardship, expertise and supportive.
‣ Strategic Planning, Sales & Marketing Campaigns.
‣ Liaison to vetted vendors and production teams.
‣ Hybrid Creative Marketing Services for all channels.


I help companies define their brand ethos and connect and inspire people through strategic brand marketing communications, creative design and product development.

I've worked for global brands and national advertising agencies; FCB-San Francisco, DGWB-Orange County, Y&R-Austin, Vitro-San Diego, and sportswear brands O'Neill-Santa Cruz and Quiksilver-Huntington Beach. Fashion, Food, Auto, Tech, Games and Sports. I have been consulting full time as BXC Inc. since 2005. As BXC, I work with a vetted network of high-level copywriters, photographers, developers, illustrators, producers and printers. I can work solo, with your team, or mine.

I am an experienced brand steward and reliable problem solver (fractional, freelance, retainer or project based). Gain access to my 20+ years of experience and vetted resources and let's make great things happen.


Drew Dougherty,
Orange County, CA.
949-677-7324
[View LinkedIn Profile]

A few of my favorite clients.

I put my experience and soul equally on the table, and share the same level of passion and stoke, with all our clients, from bootstrapper start ups to global rock stars even your mom knows. Our client list includes: Patagonia, Quiksilver, O'Neill, Mountain High, Giro, Callaway, McDavid Sports, Neil Pryde, Felt Bikes, Camelbak, Nixon, LKQ Automotive, Beach Bunny Swimwear, Lioness, BodyLab Nutrition, Hasbro, Mattel, Mophie, 18/8 Barber Shops, Jaybird Audio, E & J Gallo, and living icon's Kelly Slater, LeBron James and Jennifer Lopez. Let's get your brand firing on all cylinders.

Callaway Golf
Camelbak Design Agency
Hasbro Packaging Designers
Quiksilver Creatives
Boost Mobile advertising firm
Patagonia graphics artists
Mountain High marketing company
ONeill Wetsuits campaign creative director
Felt Bikes catalog designers
Tepui Tents branding
Giro packaging printer
Nixon Watches
Neil Pryde
Mophie Outride
McDavid SPorts
Mattel
Taco Bell
BeachBunny Swimwear
Pacsun
Hot WHeels