Felt Bikes Pitch Deck - First Round - By BXC from Drew Dougherty

Born to race.

Go-to-market campaign concepts for Felt / Rossignol.

Felt Bikes is a Southern California premium race-bike brand and manufacturer. If you ride, you know. Recently acquired by Rossignol, BXC was asked to help initiate a global re branding effort with a preliminary go-to-market campaign, including refining and honing their current look and feel. An updated, positioning DNA, logo and color pallet were done through Rossignol’s European team. This is a portion of our go-to-market creative campaign presentation. Concepts are used to guide actual final designs that would be produced by Felt’s California inhouse marketing department. If you want to see and hear more, reach out to us.

Our rebranding process.

Define DNA Strategy
Team & Endemic Interviews
Retailer Interviews

Ecommerce Magento
Content Themes
Look and Feel

Campaign Concepts
Initial Copy & Taglines
Promo Graphics

Product Graphics
Font Selection

Brand Strategy & Design. It’s what we do.

Creative Brand Positioning
Go-to-market Strategy
DNA & Manifesto
Corporate Identity
Branding Guidelines
Brand Marketing Campaigns

Web & Digital Media
Interactive Campaigns
Social Media Campaigns
Ecommerce & Online Catalogs
UI/UX & Site Maps/Flow

Packaging & Production
Retail, Pop-Up Shops, P.O.P.
Graphic Design & Illustration
Copy Writing & Taglines
Naming & URL Exploration
Way-finding Graphics

Experiential Environments
Tradeshow Booth Design
Icons, Typography & Marks
Product & Apparel Graphics
Film, Video & Photography
Animation Art Direction

Sports, Cycling, MTB, Road Racing, Outdoors, Brand Design & Marketing Creative.

BXC | Bike Company Rebranding Agency Pitch Deck | California


We will respond to your request ASAP.
Or call 949-677-7324.