BRANDING BY CONTEXT (BXC).

A Sports, Fashion, Outdoors, Consumer Lifestyle Branding Studio - Orange County, California




• BXC is a lifestyle branding studio.
• We help you strategize, design, & go to market.
• We're a fun-size, global-savvy, & budget friendly.


Hi. I'm Drew Dougherty, founder of BXC. I've spent my life working with brands that I am extremely passionate about. My career spans four years in sports-lifestyle publishing, ten in advertising, six as the global creative director for the O'Neill brand, and since 2005, managing the BXC studio.

Let me share with you my expertise, skilled designers, writers, producers, photographers, illustrators, programmers, little-black-book of industry collaborators, and let's get your company firing on all cylinders.

Call me and let's brainstorm. (I answer the phone too.)

Drew Dougherty, 949-677-7324

We are members of CSBA (California Small Business Association)
and we follow the AIGA's Ethical Business Guidelines.



Studio Engagement & Service Options.



Per-Project Perfection

Need a hand or two? Let's get to it.

We can estimate like a boss, but having a plan and your budget ready will give us both an advantage. BXC adheres to the ethical guidelines provided by the AIGA and Graphic Artists Guild. We provide portfolios/quotes at no cost and we'll be delighted to meet with you in person.


Some of the things we do: • Product, URL & Brand Naming
• Custom Logo Design & Trademarks
• Product & Industrial Design
• Consumer Product Packaging
• Sales Catalogs & Promotional Materials
• Retail, POP, Event & Tradeshow Environments
• eCommerce & CMS Development
• Photoshoots & Video
• Graphic Design, Copy Writing, Art Direction
• Print & Digital Campaigns
• Product and Apparel Graphics
• If it requires creative thinkers and wrists, we do that!

Flex our Studio Muscles

Monthly fee designed to fit your needs.

• Monthly retained fee & studio hours
• Reduced freelance rate for retained time
• Hours set aside for your projects
• Simple, pre-planned schedule
• Limited roll-over for unused time
• More cost effective than a full-time staff
• Short-term month-to-month payment
• Super flexible. Just ask.

Includes: • Strategic Planning, Content & Product Development
• Brand DNA Strategy, Pitch Decks & Presentations
• Copy Writing
• Design & Web Development
• Freelance Graphic Design & Production
• Social Media Assets & Production
• Project Management
• Everything (planned within your budgeted agreement)
• Let's hear what you're thinking.

All-in Fractional CMO/ACD

A brand steward, partner and advocate, ala carte.

Hire yourself an ace-up-your-sleeve, freelancing mercenary, secret weapon, or all of that with an executive-level Marketing Creative Director and Branding Strategist on the side. It's all here for the taking.


Includes: • Drew Dougherty, Executive Creative Director/CMO
• Performing as an Advising-Partner Freelance Consultant
• Executive level Stewardship & Mentor
• Supporting VP, CEO, CMO & in-house Marketing Teams
• Supportive ear and voice for new ideas and pitches
• Liaison to outside agencies, vendors & partners
• Hybrid Creative-Marketing expertise
• 20+ years of brand management and go-to-market experience
• Collaborative support & feedback
• Access my Black-Book of Industry Connections
• Provide strategic Planning and Creative Briefs
• Accessible (my personal cell number)
• Surf Lessons (I own a disturbing amount of surfboards)

CLIENT LIST. PAST & PRESENT.

We put our experience and soul equally on the table, and share the same level of passion and stoke, with all our clients, from bootstrapper start ups to global rock stars even your mom knows. Our client list includes: Patagonia, Quiksilver, O'Neill, Mountain High, Giro, Callaway, McDavid Sports, Neil Pryde, Felt Bikes, Camelbak, Nixon, LKQ Automotive, Beach Bunny Swimwear, Lioness, BodyLab Nutrition, Hasbro, Mattel, Mophie, 18/8 Barber Shops, Jaybird Audio, E & J Gallo, and living icon's Kelly Slater, LeBron James and Jennifer Lopez. Let's get your brand firing on all cylinders.

Callaway Golf
Camelbak Sports Design Agency
Hasbro Toy Packaging Designers
Quiksilver Action sports Creatives
Boost Mobile advertising firm
Patagonia outdoors graphics artists
Mountain High outdoors marketing company
ONeill action sports campaign creative director
Felt Bikes catalog designers
Tepui Tents outdoors branding
Giro sports packaging printer
Nixon lifestyle Watches
Neil Pryde action sports
Mophie Outride consumer tech products
McDavid Sports
Mattel toys and games
Taco Bell
BeachBunny Swimwear
Pacsun Retail
Hot WHeels Toys