A California Lifestyle Branding & Marketing Design Studio.



• Strategize. Create. Launch.
• Global savvy & budget friendly.
• Fun-sized, fast, & highly creative.
• Open for business - Remote & Ready.

Hi, I'm Drew Dougherty, founder of BXC. I've spent my life working with consumer brands that I am extremely passionate about. My career spans four years in sports-lifestyle publishing, ten in consumer product advertising, six as the global creative director for the O'Neill brand, and since 2005, directing the BXC studio.

Let me share with you my brand development expertise, skilled designers, copywriters, producers, photographers, illustrators, programmers, little-black-book of industry collaborators, and let's get your company firing on all cylinders.

Call me and let's brainstorm. (I answer the phone too.)

Drew Dougherty, 949-677-7324

We are members of CSBA (California Small Business Association).
We follow the AIGA & Graphic Artists Guild Ethical Business Guidelines.

BXC is located near Laguna Beach, California.
On the Pacific Coast, between San Diego and Los Angeles.



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Engagement Options & Services



Per-Project Perfection

Need it done yesterday or faster?

We can estimate like a boss, but having a plan and your budget and timeline ready will give us both the advantage. BXC adheres to the ethical guidelines provided by the AIGA and Graphic Artists Guild. We provide portfolios/quotes at no cost and we'll be delighted to meet with you in person.

A few the things we do: • eCommerce & Website Development
• Print & Social Media Campaigns
• Direct To Consumer & Retail Product Packaging
• Sales Catalogs & Promotional Materials
• Retail, POP, Events & Trade Show Environments
• Commercial Photography & Video
• Graphic Design, Copy Writing, Art Direction
• Product, URL & Brand Naming
• Custom Logo Design & Brand Guidelines
• Product Concepts, Design & Prototyping
• Product & Apparel Graphics

Flex our Brains & Muscles

Retainers built for value or cadence.

• Monthly fee for retained studio hours
• Reduced rates for longer agreements
• Hours set aside for your team & projects
• Simple, pre-planned product schedules
• Limited roll-over for unused time
• More cost effective than a full-time staff
• Short-term bi-weekley payments
• Super flexible. Just ask.

Includes: • Strategic Planning, Content & Product Development
• Brand DNA Strategy, Pitch Decks & Presentations
• Copywriter & Content Creation
• Ecommerce Design, SEO & Website Development
• Freelance Graphic Design & Production
• Social Media Campaigns, Assets & Production
• Project Management
• Everything (planned within your budget)
• Let's hear what you're thinking.

An all-in Partner

A brand steward, partner and advocate, ala carte.

Hire yourself an ace-up-your-sleeve, freelancing mercenary, secret weapon, or all of that with an executive-level Marketing Creative Director and Branding Strategist on the side. Let's do this.


Includes: • Drew Dougherty, Executive Creative Director/CMO
• Performing as an Advising-Partner Freelance Consultant
• Executive level Stewardship & Mentor
• Supporting VP, CEO, CMO & in-house Marketing Teams
• Supportive ear and voice for new ideas and pitches
• Liaison to outside agencies, vendors & partners
• Hybrid Creative-Marketing expertise
• 20+ years of brand management and go-to-market experience
• Collaborative support & feedback
• Access my Black-Book of Industry Connections
• Provide strategic Planning and Creative Briefs
• Accessible (my personal cell number)
• Free Surf Lessons (I own a disturbing amount of surfboards)