“Hi. I’m Drew. I help brands refine their DNA, champion their aspirational spirit and up their game.”

‣ 14 yrs Brand & Marketing Creative Director & Producer
‣ 6 yrs Global In-House Agency Manager (O'Neill - Santa Cruz)
‣ 6 yrs Advertising Industry Art Director & Designer
‣ 3 yrs Lifestyle Publishing & Promotions

I am an executive level Marketing Creative Director and branding strategist here in Southern California. I have Agency, In-house, and Client-Side experience building Consumer Lifestyle Brands (Apparel, Tech, Youth, Lifestyle, mostly) and Go-To-Market Strategy and Assets.

Since founding BXC in 2005 we have produced over 400 projects for over 100 clients (mostly brands your mom has heard of). From trademark, to packaging, to product, to website, to campaign, to retail - No hand holding required.

Tap into my 20+ years of experience, skills, vetted partners, and let's get your brand firing on all cylinders.

Drew Dougherty, 949-677-7324
Marketing Creative Director
& Straight-Up Optimist.

Download the Portfolio
Photo: Nicola Augustson

Bring your product
to life & to market.

From the product name, logo, graphics, package, sales brochure, retailer sell-in, tradeshow booth, website, demo video, retail POP, advertising campaign, and event activation through to your customer’s purchase, unboxing and social media post, we help you connect the dots, and connect with retailers and customers.

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Seed Investment Pitch Decks
Pre-Launch Validations
Identify Demographics
Channel & Sell In Tactics
Evaluation, Pricing & Merchandising
Product Design & Development
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Go-to-market Strategy
DNA & Manifesto
Corporate Identity
Branding Guidelines
Naming & Taglines
Look & Feel
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Omnichannel Marketing Content
Tradeshow Booth Design
Marketing Campaigns
Brochures & Product Catalogs
Film, Video & Photography
Copy Writing & Editing
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Product Graphics & Illustrations
Trend Forecasting
Look Books, Guidelines & Key Art
All Media Production
Creative Art Direction
Director & Producer Services
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Retailer/Distributor Engagement
Compliant Product Packaging
Point Of Purchase Display
Labels, Manuals, Instructions
Engineering & Dielines
Printing & Fulfillment
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Custom CMS & Web Development
Lead Capture & CRM
Social Media, SEO, Keywords
Inbound Content Management
Ecommerce, Shopify, Magento
KickStarter, Blog, YouTube

A few notable clients.

We work with lean local startups, international brand mavericks and game changing B-corps. BXC client’s have included; O’Neill Wetsuits, Nixon Watches, Callaway Golf, Patagonia Outerwear, Mophie Chargers, JayBird Audio, Giro Sports, Camelbak Hydration, Felt Bicycles, Tepui Tents, Futures Fins, Hasbro Games & Toys, E & J Gallo Beer, Wine & Spirits, LKQ Automotive, CarFinance.com, Skunk2 Performance Racing and athletes/performers; Kelly Slater, LeBron James and Jennifer Lopez. Put us to work and join our list of rockstars.

Callaway Golf
Camelbak Design Agency
Hasbro Packaging Designers
Quiksilver Creatives
Boost Mobile advertising firm
Patagonia graphics artists
Mountain High marketing company
ONeill Wetsuits campaign creative director
Felt Bikes catalog designers
Tepui Tents branding
Giro packaging printer
Nixon Watches
Neil Pryde
Mophie Outride
McDavid SPorts
Taco Bell
BeachBunny Swimwear
Hot WHeels