Born to race.

Go-to-market campaign concepts for Felt / Rossignol.

Felt Bikes is a Southern California premium race-bike brand and manufacturer. If you ride, you know. Recently acquired by Rossignol, BXC was asked to help initiate a global re branding effort with a preliminary go-to-market campaign, including refining and honing their current look and feel. An updated, positioning DNA, logo and color pallet were done through Rossignol’s European team. This is a portion of our go-to-market creative campaign presentation. Concepts are used to guide actual final designs that would be produced by Felt’s California inhouse marketing department. If you want to see and hear more, reach out to us.

Our rebranding process.

Define DNA Strategy
Team & Endemic Interviews
Retailer Interviews

Ecommerce Magento
Content Themes
Look and Feel

Campaign Concepts
Initial Copy & Taglines
Promo Graphics

Product Graphics
Font Selection

Strategy Deck

Promo Swag Fonts Etc.

Branding Strategy, Social Media, Marketing Creative & Production

How can we help you?

Contact BXC Design
We will respond to your request ASAP.
Or call 949-677-7324.