Game Branding System, Key Art and Packaging Design.
Cuponk is the deviant’s brand of action and skill that Mom’s won’t approve of and can’t deny. BXC created Hasbro’s Cuponk key art, packaging design, brand DNA, taglines, copy decks, logos, support graphics and managed over 16 different illustrators and graphic designers. The project included defining a brand DNA kids wanted to discover. Hasbro wanted to push it to the edge of youth subculture, while maintaining mass appeal and without alienating parents or retailers. We produced over 14 uniquely illustrated skus including collector’s editions for ComicCon.
What we produced for Hasbro.
Merchandise Graphics Illustrations Concepts
Packaging Concepts Prototyping Engineering
Final Production Prepress hand off Printer Direction
Vendor Management Sourcing Creative Direction
“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC.”
Derek Westen, Global Brand Manager - Hasbro
Hasbro’s Toy Cuponk Branding and Production
Illustrator: Michael DeForge
Lucha Libre Cuponk
Illustrator: David Wong
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Includes our all-in-one Portfolio and Brand-DNA strategy cheat sheet. You’re welcome.