Got Balls?

Game Branding System, Key Art
and Packaging Design.

Cuponk is the deviant’s brand of action and skill that Mom’s won’t approve of and can’t deny. BXC created Hasbro’s Cuponk key art, packaging design, brand DNA, taglines, copy decks, logos, support graphics and managed over 16 different illustrators and graphic designers. The project included defining a brand DNA kids wanted to discover. Hasbro wanted to push it to the edge of youth subculture, while maintaining mass appeal and without alienating parents or retailers. We produced over 14 uniquely illustrated skus including collector’s editions for ComicCon.

What we produced for Hasbro.

Merchandise Graphics

Packaging Concepts

Final Production
Prepress hand off
Printer Direction

Vendor Management
Creative Direction


“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC.”

Derek Westen, Global Brand Manager - Hasbro

Support Graphics

Support Graphics

Branding Strategy, Social Media, Marketing Creative & Production

How can we help you?

Contact BXC Design
We will respond to your request ASAP.
Or call 949-677-7324.