A Men’s luxury brand experience updated & revitalized.
Our task was to revitalize the brands image, expose the soul of 18|8, inspire their customer & team, and provide the tools for franchisees to communicate effectively. Strategically 18/8 needed to become more inspirational to the customer. We refined their “DNA” to share a compelling and unique story. Developed a consistent visual experience for all 18|8 Salon communications. Create an army of well groomed brand ambassadors.
What we produced for 18/8.
Brand DNA Strategy
OS App Development
18/8 Men's Salon Franchise - Rebrand, Campaign, Content Production