Hi. I’m Drew.

Fractional Marketing Creative Director - Consulting

Orange County, California

Strategize. Position. Create. Deploy. Explode.

‣ Fractional Marketing Creative Director, ( ECD & CMO ).
‣ Consulting for several consumer product startups in early funding rounds or growth mode.
‣ Providing executive level stewardship, expertise and a supportive voice for new ideas.
‣ Reduce stress and support VP, CEO, CMO and in-house marketing teams.
‣ Strategic Planning, Sales & Marketing Campaigns, Producer and Product Development.
‣ Liaison to vetted vendors, senior level management and production teams.
‣ Hybrid Creative Marketing Services for all consumer media and omni channels.
‣ 20+ years global ad agency, in-house client and manufacturing side.

An experienced partner.

I help companies define their brand ethos and connect and inspire people through strategic brand marketing communications, creative design and product development.

I’ve worked for global brands and national advertising agencies; FCB-San Francisco, DGWB-Orange County, Y&R-Austin, Vitro-San Diego, and sportswear brands O’Neill-Santa Cruz and Quiksilver-Huntington Beach. Fashion, Food, Auto, Tech, Games and Sports. I have been consulting full time as BXC Inc. since 2005. As BXC, I work with a vetted network of high-level copywriters, photographers, developers, illustrators, producers and printers. I can work solo, with your team, or mine.

A powerful ally.

Are you looking for an experienced brand steward and reliable problem solver (fractional, retainer or project based)? Gain access to my 20+ years of experience, and vetted resources and let’s make great things happen.

Drew Dougherty,

Orange County, CA.
[View LinkedIn Profile]

Bring your product
to life & to market.

From the product name, logo, graphics, package, sales brochure, retailer sell-in, tradeshow booth, website, demo video, retail POP, advertising campaign, and event activation through to your customer’s purchase, unboxing and social media post, we help you connect the dots, and connect with retailers and customers.

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Seed Investment Pitch Decks
Pre-Launch Validations
Identify Demographics
Channel & Sell In Tactics
Evaluation, Pricing & Merchandising
Product Design & Development
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Go-to-market Strategy
DNA & Manifesto
Corporate Identity
Branding Guidelines
Naming & Taglines
Look & Feel
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Omnichannel Marketing Content
Tradeshow Booth Design
Marketing Campaigns
Brochures & Product Catalogs
Film, Video & Photography
Copy Writing & Editing
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Product Graphics & Illustrations
Trend Forecasting
Look Books, Guidelines & Key Art
All Media Production
Creative Art Direction
Director & Producer Services
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Retailer/Distributor Engagement
Compliant Product Packaging
Point Of Purchase Display
Labels, Manuals, Instructions
Engineering & Dielines
Printing & Fulfillment
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Custom CMS & Web Development
Lead Capture & CRM
Social Media, SEO, Keywords
Inbound Content Management
Ecommerce, Shopify, Magento
KickStarter, Blog, YouTube

A few notable clients.

We work with lean local startups, international brand mavericks and game changing B-corps. BXC client’s have included; O’Neill Wetsuits, Nixon Watches, Callaway Golf, Patagonia Outerwear, Mophie Chargers, JayBird Audio, Giro Sports, Camelbak Hydration, Felt Bicycles, Tepui Tents, Futures Fins, Hasbro Games & Toys, E & J Gallo Beer, Wine & Spirits, LKQ Automotive, CarFinance.com, Skunk2 Performance Racing and athletes/performers; Kelly Slater, LeBron James and Jennifer Lopez. Put us to work and join our list of rockstars.

Callaway Golf
Camelbak Design Agency
Hasbro Packaging Designers
Quiksilver Creatives
Boost Mobile advertising firm
Patagonia graphics artists
Mountain High marketing company
ONeill Wetsuits campaign creative director
Felt Bikes catalog designers
Tepui Tents branding
Giro packaging printer
Nixon Watches
Neil Pryde
Mophie Outride
McDavid SPorts
Taco Bell
BeachBunny Swimwear
Hot WHeels

“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC.”

Derek Westen, Global Brand Manager - Hasbro


Felt Bikes

“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”

Doug Martin, Marketing Director - Felt Bikes



“BXC did a great job from original concepts thru actual production and deployment. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”

Dave Lester, Brand Manager - Quiksilver, USA