From Hippy to Hipster. A Men’s luxury brand experience updated & revitalized.
Brand DNA Strategy Franchisee Presentations Identity Guidelines
Retail Website OS App Development Digital Production
Campaign Tagline Logos
Retail Graphics Consumer Brochure Promo Materials
18/8 Salons Rebranding Portfolio - Homepage and app redesign and dev.
Brochure and service guides.
18|8 is a premium barber shop revived and tailored for today’s men’s needs. The BXC team proves that you don’t always need a large agency or budget to do great work. Our task was to revitalize the brands image, expose the soul of 18|8, inspire their customer & team, and provide the tools to communicate effectively. Strategically we refined our clients communications to be more fashion forward, and relevant to their customer. We refined their “DNA” to share a compelling story. Developed a consistent visual experience for all 18|8 Salon communications. Become respected. Become desired. Create an army of well groomed brand ambassadors.