Let BXC contribute to, and help inspire your brand evolution.

At the age of 22 I packed my life into the trunk of a ‘79 Toyota and headed west to pursue the California dream. Surfing Magazine hired me and my destiny with action-sports was locked in. My unique passion and pursuit has created a portfolio of bad-ass creative, and as BXC, that’s what we deliver.

Prior to launching BXC in 2005, I managed the in-house agency as the global creative director of the lifestyle brand O’Neill, Santa Cruz. I’ve also worked with national advertising agencies (FCB/SF, DGWB/OC, Y&R/Austin, Vitro/SD). Since founding BXC, we have worked with Mountain High, Giro, Callaway, McDavid Sports, Felt Bikes, Camelbak, Patagonia, Quiksilver, Nixon Watches, LKQ Automotive, Beach Bunny Swimwear, 18/8 Barber Shops, Hasbro, Mattel, Mophie, Jaybird Audio, E & J Gallo, and living icon's Kelly Slater, LeBron James and Jennifer Lopez.

BXC helps entrepreneurs, athletes, personalities, and companies define their persona, champion their spirit, tune their voice, refine their look, and evolve into brands people remember and want to connect with.

Through our collaborative “DNA” insight and discovery process, we can strategically define the who, what, why and prescribe the how, to differentiate and position your service, product or brand uniquely, competitively and emotionally.

Need a hand or two? I am an experienced brand steward and reliable problem solver (fractional, retainer or project based). The BXC team includes a vetted network of high-level copywriters, photographers, digital developers, illustrators, product designers, producers and printers. Gain access to my 20+ years of experience, management chops and resources, and let’s make great things happen.

Drew Dougherty, 949-677-7324
Brand Marketing Consultant
& Straight-Up Optimist.

Photo: Nicola Augustson