Communicating ideas designed to inspire passionate people and the brands they love.
BOOT-STRAP STARTUPS TO NEXT-LEVEL ROCK STARS.
Branding By Context (BXC) is a strategic branding and marketing creative studio located in the heart of surf, fashion, lifestyles and technology, Orange County. Since 2005 we've worked with some awesome clients: Nixon, Quiksilver, Giro, Hasbro, McDavid Sports, Skunk2 Racing, Mophie, EJ Gallo, Jennifer Lopez, Lebron James, Kelly Slater... We design and produce websites, point of sale, packaging, brand identity systems, campaigns and so much more. If you’re looking for a fast-moving, high-quality content and branding partner who deliver clicks, likes, followers and sales, let’s talk.
DEFINE. CREATE. CONNECT. WIN.
What drives customers to want you beyond price? Is your brand portraying authenticity, passion, spirit? Do you know how or why? Let’s review your brand’s complex culture and unearth it’s unique story to resonate at all touch points, transcend popular media and inspire people, truthfully. We combine concrete, conceptual and emotional thinking into one communications foundation and one collective voice (DNA) providing consistency, education and inspiration for your product, sales and marketing teams and your army of ambassadors. It’s branding by context.
PRICING. ETHICS. POLICY. CONTESTS.
We are independent. No corporate strings attached. In turn, we are nimble, flexible and our prices are competitive. Quoting is based on deliverables, time lines and your budget. We'll work on retainer, per-project flat fee or installment invoicing (credit cards welcome). We will make it happen for you. BXC adheres to the ethical guidelines provided by the AIGA and Graphic Artists Guild. We do not do speculative or contest work without an upfront deposit. We provide portfolios/quotes at no cost. Just ask.
HERE. THERE. EVERYWHERE.
BXC serves clients from California to Amsterdam (with an occasional layover in New Jersey). Our studio is located in downtown Dana Point (Coastal Southern Orange County, California) just seconds from epic surf and trails and about an hour to the nearest ski-lift ( yes Disney Land too ). Drop in or drop us a line and say hi.
Call +1 949.677.7324 or write:
Get more creative here.
Projects & capabilities highlights
Great clients make great work
The companies we’ve worked with since 2005.
Things we do
Brand Strategy & Positioning
Creative Content & Campaigns
DNA & Look & Feel
Branding Guides & Charters
Web & Digital Content
Campaign Media Integration
Social & Influencer Support
Presentations & Materials
Packaging & Printing
Retail, POP-up Shops, POP
Graphic Design & Illustration
Naming & URL Exploration
Tradeshow Booth Design
Custom Logos & Icons
Product & Apparel Graphics
Video & Photography
And some nice things client’s have said
“Drew’s passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a design that will not only meet and exceed your expectations it will make you wonder if he is from this planet. Thank You for elevating our brand.”
Johnny Rodriguez, Sr. Marketing Manager - Callaway Golf
“BXC did a great job from original concepts thru actual production and activation. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”
Dave Lester, Brand Manager - Quiksilver
“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC.”
Derek Westen, Global Brand Manager - Hasbro
“Drew has a perfect feeling and knowledge of action sports communication concepts and advertising. Next to that he has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to support the campaigns and promotions we created at O’Neill Europe.”
Mark Koevermans, Marketing Director - O’Neill
“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he’s a great guy to deal with.”
Judd Armstrong, President/Founder - Jaybird Sport Headphones
“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”
Doug Martin, Marketing Director - Felt Bikes
“At Foam magazine, I had the pleasure of working with Drew on a gentle design overhaul of the magazine's design. He provided thorough analysis and solutions to our pages: I have a particularly fond memory of his special treatment of story titles (it involved gardening seeds...). He was always willing to work hard and is only satisfied when you are.”
Kristina Dechter, Editor - Foam Magazine
“Drew is an expert in the process of creating professional level visual communication with an edge. His diverse sports branding experience affords him a unique perspective to solving problems. His work ethic and communication skills are among the best, both of which I find paramount to the successful execution of a creative project.”
Eric Crane, Product Brand Manager - Nixon Watches
Hi. I’m Drew.
I was once a part of the big agency culture. I can curse like a sailor because of it. I can also share with you my success and fails from working with hundreds of brands. I was the Global Creative Director and managed the in-house agency for the action sports brand O'Neill, Santa Cruz. A fifty year old entrepreneurial family, licensed globally in a niche sports market. I have stories. Since 2005 I have managed BXC and have assembled an amazing talent pool ready to deliver the goods. What else am I good for? I can make OK beer. Draw well. Shape a surfboard really well. Bowl a 200 (off league). I've been happily married since 1995 and have two daughters in college. So yes and yes. Let's get to work.
Drew Dougherty, Creative Branding Director, Founder.