BRAIN-FIRING, HAIR-RAISING, SPINE-TINGLING, RETINAL-SLAPPING CREATIVE IDEAS.

Portfolio Clients About BXC Download

BXC is your in-house agency team without the overhead. We produce creative solutions for active, youthful & lifestyle brands including branding campaigns, websites, catalogs and product packaging. Call us for a bigger and better idea.

+1-949-677-7324 (Dana Point, California.)

A few portfolio & capabilities highlights

Communicating ideas designed to inspire passionate people and the brands we love.

BOOT-STRAP STARTUPS TO NEXT-LEVEL ROCK STARS.
Branding By Context (BXC inc.) is a strategic branding and marketing creative studio located in the heart of action sports, outdoors, toys, tech, food and fashion lifestyles, Orange County, California. Since 2005 we've worked with some awesome clients: Nixon, Quiksilver, Giro, Hasbro, Skunk2 Racing, Mophie, Jennifer Lopez, Lebron James, Kelly Slater... We design and produce brand identities, websites, retail packaging, campaigns and much more. If you’re looking for a fast-moving, high-quality brand building partner who can deliver let’s talk. Not a big agency, better.

DEFINE. CREATE. CONNECT. WIN.
What drives customers to want you beyond product? Is your brand sharing the passion and spirit that inspires them? Let’s collaborate and review your brand’s complex culture and unearth a unique story that will resonate at all touch points, transcend popular media and inspire people, truthfully. We combine concrete, conceptual and emotional thinking into one communications foundation and one collective voice (DNA) providing consistency, education and inspiration for your product, sales and marketing teams and your army of ambassadors. It’s branding by context.

PRICING. ETHICS. POLICY. CONTESTS.
We are independent. No corporate strings attached. In turn, we are nimble, flexible and our prices are competitive. Quoting is based on deliverables, time lines and your budget. We'll work on retainer, per-project flat fee or installment invoicing (credit cards welcome). We will make it happen for you. BXC adheres to the ethical guidelines provided by the AIGA and Graphic Artists Guild. We do not do speculative or contest work without an upfront deposit. We provide portfolios/quotes at no cost. Just ask.

HERE. THERE. EVERYWHERE.
BXC serves clients from California to Amsterdam (with an occasional layover in New Jersey). Our studio is located in downtown Dana Point (Coastal Southern Orange County, California) just seconds from epic surf and trails and about an hour to the nearest ski-lift ( Disney too ). Drop in or drop us a line and say hi.

Call +1 949.677.7324 or write: Get more creative here.

Our process evolves with each and every new experience.

01

COLLABORATE

Meet. Review. Brain-storm. Visualize Goals. Budget. Quote. Approve.

02

PRESCRIBE

Schedule. Review. Kickoff. Project Brief. Analyze. Strategize. DNA. Concepts. Initial Presentations.

03

ACTIVATE

Review. Refine. Quote. Schedule. Project Briefs. Produce. Deliver. Activations.

Drew Dougherty, Creative Art Director, Branding Designer, Founder.

After 10+ years working within ad agencies and design studios and 5+ years as the Global Creative Director for O'Neill Wetsuits/Outerwear I stepped out on my own and founded BXC. Focused but no limited to my lifestyle-branding experience, I have worked on toys, technology, sporting goods, outdoors, food, fashion, spirits and nutrition. I direct an amazing team of ex-agency creatives including copy writers, illustrators, developers, photographers and printers who deliver fast and fair. No hand holding required. I'm available and ready to share my experiences, opinion and the local surf report. I answer the phone too. You can text me too. 949-677-7324

What we can help you get it done

Brand Strategy & Positioning
Creative Content & Campaigns
DNA & Look & Feel
Corporate Identity
Branding Guides & Charters

Web & Digital Content
Campaign Media Integration
Social & Influencer Support
Product Catalogs
Presentations & Materials

Packaging & Printing
Retail, POP-up Shops, POP
Graphic Design & Illustration
Copy Writing
Naming & URL Exploration

Retail Environments
Tradeshow Booth Design
Custom Logos & Icons
Product & Apparel Graphics
Video & Photography

Great clients make work great

The companies we’ve worked with since 2005.

And some nice things people have said

“Drew’s passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a design that will not only meet and exceed your expectations it will make you wonder if he is from this planet. Thank You for elevating our brand.”

Johnny Rodriguez, Sr. Marketing Manager - Callaway Golf

“BXC did a great job from original concepts thru actual production and activation. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”

Dave Lester, Brand Manager - Quiksilver

“Drew and his team have been nothing but fantastic on many of my recent global brand launches. Our team hired Drew to concept and develop logos and artwork for Bop-It and Cuponk products in the early stages of development. Each time they’ve gone above and beyond expectations and greatly contributed to our branding and brand feel. We continue to work together and I cant wait to see every round of creative from BXC.”

Derek Westen, Global Brand Manager - Hasbro

“Drew has a perfect feeling and knowledge of action sports communication concepts and advertising. Next to that he has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to support the campaigns and promotions we created at O’Neill Europe.”

Mark Koevermans, Marketing Director - O’Neill

“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he’s a great guy to deal with.”

Judd Armstrong, President/Founder - Jaybird Sport Headphones

“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”

Doug Martin, Marketing Director - Felt Bikes

“At Foam magazine, I had the pleasure of working with Drew on a gentle design overhaul of the magazine's design. He provided thorough analysis and solutions to our pages: I have a particularly fond memory of his special treatment of story titles (it involved gardening seeds...). He was always willing to work hard and is only satisfied when you are.”

Kristina Dechter, Editor - Foam Magazine

“Drew is an expert in the process of creating professional level visual communication with an edge. His diverse sports branding experience affords him a unique perspective to solving problems. His work ethic and communication skills are among the best, both of which I find paramount to the successful execution of a creative project.” ”

Eric Crane, Product Brand Manager - Nixon Watches

BRAIN-FIRING, HAIR-RAISING, SPINE-TINGLING, RETINAL-SLAPPING CREATIVE IDEAS.

BXC is your in-house agency team without the overhead. We produce creative solutions for active, youthful & lifestyle brands including branding campaigns, websites, catalogs and product packaging. Call us for a bigger and better idea.

+1-949-677-7324 (Dana Point, California.)

A few portfolio & capabilities highlights

CAMPAIGNS

Print & Banner Ads, Promo

BSX Endurance

Brand Launch

LOGOS

Logos, Icons, Guidelines

EIGHTEEN EIGHT

Rebrand Campaign

Slater’s Komunity

Brand Launch

PACKAGING

Design, Engineering, Print

Mountain High

Look & Feel Campaign

DIGITAL

UX/UI Design, Content

Communicating ideas designed to inspire passionate people and the brands we love.

Our process evolves with each and every new experience.

Drew Dougherty, Creative Art Director, Branding Designer, Founder.

What we can help you get it done

Great clients make work great

And some nice things people have said

“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he’s a great guy to deal with.”

Judd Armstrong, President/Founder - Jaybird Sport Headphones

“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”

Doug Martin, Marketing Director - Felt Bikes

Good creative’s are great to know

BRAIN-FIRING, HAIR-RAISING, SPINE-TINGLING, RETINAL-SLAPPING CREATIVE IDEAS.

BXC is your in-house agency team without the overhead. We produce creative solutions for active, youthful & lifestyle brands including branding campaigns, websites, catalogs and product packaging. Call us for a bigger and better idea.+1-949-677-7324 (Dana Point, California.)

A few portfolio & capabilities highlights

CAMPAIGNS

Print & Banner Ads, Promo

BSX Endurance

Brand Launch

LOGOS

Logos, Icons, Guidelines

EIGHTEEN EIGHT

Rebrand Campaign

Slater’s Komunity

Brand Launch

PACKAGING

Design, Engineering, Print

Mountain High

Look & Feel Campaign

DIGITAL

UX/UI Design, Content

Communicating ideas designed to inspire passionate people and the brands we love.

Our process evolves with each and every new experience.

Drew Dougherty, Creative Art Director, Branding Designer, Founder.

What we can help you get it done

Great clients make work great

And some nice things people have said

“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he’s a great guy to deal with.” Judd Armstrong, President/Founder - Jaybird Sport Headphones

“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.” Doug Martin, Marketing Director - Felt Bikes

Good creative’s are great to know

BXC is your in-house agency team without the overhead. We produce creative solutions for active, youthful & lifestyle brands including branding campaigns, websites, catalogs and product packaging. Call us for a bigger and better idea.

+1-949-677-7324 (Dana Point, California.)

“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he’s a great guy to deal with.”

Judd Armstrong, President/Founder - Jaybird Sport Headphones

“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”

Doug Martin, Marketing Director - Felt Bikes