Designing brands
that perform

Strategic brand identity and packaging systems for CPG and consumer brands competing across Retail, Amazon, and DTC.

Defined. Designed. Deployed.

Our Process

Naming | Identity | Packaging | Go-to-Market Systems

Drew Dougherty, BXC Founder

Let's
Connect.

Experienced perspective makes the difference. Call Drew for a brief,
no-pressure chat.

Drew Dougherty
949-677-7324 | California

About BXC/nicelogo

18/8 Barbershops

Giro Packaging and Product Graphics

18/8 Barbershops

Sporting Goods Packaging

Chaco Flaco Rebrand and GTM Launch

Callaway Golf

Chaco Flaco Rebrand and GTM Launch

Love Blossom Packaging

Felt Bikes

Felt Bikes

18/8 Barbershops

RTD Beverages

BSXinsight

BSXInsight

Giro Sports

Giro Sports

Pristine Hydro

Pristine Hydro

Lioness Packaging

Pristine Hydro

Retail and Tradeshow Booth Design

Retail and Tradeshow Booth Design

AND SO MUCH MORE TO SEE

Get To
Know BXC

Who, What, Why?

Client Testimonials

Strategic Process

Let's
Connect

949-677-7324 (California)

Clients now
in progress

Pilotfish Gear
Golfkicks/Yardkicks
Klarny Outdoors
B&G Foods
LFG Franchise Groups
SPC/LST Human Gear

News & Careers

BXC/nicelogo news feed

Become an Apprentice

Portfolio By
Discipline

Portfolio By
Client

Pilotfish Goods

Chaco Flaco Cocktails

Hasbro's Cuponk

Get Some Creative

The BXC Brand/Logo Book

Get To Know BXC

Who, What, Why?
Client Testimonials
Our Creative Process

Portfolio By
Discipline

Packaging
Logos
Digital
Catalogs

Portfolio By
Client

Pilotfish Goods
Pepper Pong
Chaco Flaco Cocktails
Felt Bikes
Mountain High
Giro Sports
Kelly Slater
BSXinsight
18/8 Barbers
Hasbro's Cuponk

Get Made Here

Become an Apprentice
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